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UK’s biggest ever beach clean set to revitalise people and planet

Article Source: https://www.forbes.com/sites/davidhessekiel/2021/04/14/grove-sets-an-audacious-plastic-free-goal-because-the-planet-deserves-it/?sh=2cf878e55e94

Accessed from the world wide web at 16:00 hrs 09.04.21.

As restrictions begin to ease and warmer weather beckons, many of us are looking forward to getting out and about in nature and visiting our favourite beauty spots. But sadly, one of the effects of the pandemic has been an increase in the volume of single use plastic littering our countryside and coastline.

Imagine the impact if 100,000 of us committed to clear up 10 miles of our local beach or green space. The result would be one million miles cleared by the end of the year, protecting oceans, beaches and wildlife – and providing a much-needed boost as we emerge from lockdown.

Today, Surfers Against Sewage unveiled their Million Mile Beach Clean campaign – the most ambitious community clean ever undertaken – which sets out to achieve exactly that. And the message definitely hit home, with blanket coverage spanning broadcast, print and online media, including prime-time slots on BBC Breakfast, BBC Radio 4’s Today programme and Sky News.

The Million Mile Beach Clean is part of a new environmental initiative, the Million Mile Clean, encouraging people to get out locally, on streets, country lanes, in parks and along local waterways to tackle plastic pollution and litter.

While the initiative will run throughout 2021, the first week of action will take place between 15-23 May. Surfers Against Sewage are calling on people across the UK to join the biggest ever beach clean and register to lead a clean during this period. To get involved, visit the website here and track the number of miles cleaned via the Strava Club community group.

The initiative will last throughout the UN Decade of Ocean Science, delivering one million miles per year, ten million by 2030 and aligning with SAS’s ten-year ambition of ending plastic pollution on UK beaches by 2030.

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